На сайте Epica Awards опубликованы результаты 2011 года. Мы счастливы сообщить, что среди победителей этой международной премии есть и два наших проекта - Dizao Organics, получивший серебро, и бронза за проект Eco Bag.
CAT 40 - Graphic Design (PAC)
Dizao Organics Agency (city): Depot WPF (Moscow)
Creative Director(s): Alexey Fadeev
Art Director(s): Lyudmila Galchenko
Pre-press Specialist: Kurban Kurbanmagomedov
Short explanation
We were asked to create a trendy line of skin care products targeting consumers keen on innovative packaging. To solve this problem we have developed a system of symbols showing the basic quality of each product of the range.
Usually the product description runs in small font on the front side of the packaging. In this case black and white graphics conveys the essence of each product in a clear and emotional way. Each SKU has an individual symbol created with a unified logic in mind. The approach became the basis for the brand identity.
All information about the producer and the method of application is placed either on the back panel of the packaging or on a label attached to it.
Description
A trendy line of skin care products targeting consumers keen on innovative packaging.
Usually the product description runs in small font on the front side of the packaging. In this case black and white graphics conveys the essence of each product in a clear and emotional way. Each SKU has an individual symbol created with a unified logic in mind. The approach became the basis for the brand identity.
CAT 42 - Packaging Design (PAC)
EcoBag
Agency (city): Depot WPF (Moscow)
Creative Director(s): Alexey Fadeev
Copywriter(s): Ekaterina Lavrova
Designer: Vera Zvereva
Designer: Yulia Zhdanova
Designer: Maria Mordvintseva
Strategic Manager: Olga Chernokova
Pre-press Specialist: Kurban Kurbanmagomedov
Short explanation
We have designed a brand-new shopping bag which is not just nature-friendly… but pure nature itself! The average person throws away about 300 plastic and paper bags per year. Most plastic bags will end up in a landfill decomposing for centuries (it takes up to 1,000 years in general). What if we turned the troublesome product into an ecological one? The paper of the EcoBag contains built-in seeds of various plants. Wherever you throw it away, it will disintegrate after rain and turn into a small lawn of grass, camomile or clover.
Description
Meet the brand-new shopping bag which is not just nature-friendly… but pure nature itself!
The average person throws away about 300 plastic and paper bags per year. Most plastic bags will end up in a landfill decomposing for centuries (it takes up to 1,000 years in general). What if we turned the troublesome product into an ecological one?
The paper of the EcoBag contains built-in seeds of various plants. Wherever you throw it away, it will disintegrate after rain and turn into a small lawn of grass, camomile or clover.
CAT 42 - Packaging Design (PAC)
Dizao Organics
Agency (city): Depot WPF (Moscow)
Creative Director(s): Alexey Fadeev
Art Director(s): Lyudmila Galchenko
Pre-press Specialist: Kurban Kurbanmagomedov
Short explanation
We were asked to create a trendy line of skin care products targeting consumers keen on innovative packaging. To solve this problem we have developed a system of symbols showing the basic quality of each product of the range.
Usually the product description runs in small font on the front side of the packaging. In this case black and white graphics conveys the essence of each product in a clear and emotional way. Each SKU has an individual symbol created with a unified logic in mind. The approach became the basis for the brand identity. All information about the producer and the method of application is placed either on the back panel of the packaging or on a label attached to it.
Description
A trendy line of skin care products targeting consumers keen on innovative packaging.
